The stakes
Envisioning a new stage of growth for the Job Transport Group by simplifying the multi-brand service offer, finding a new, original and innovative positioning in relation to the competition and in the face of market changes.
Scope of intervention
37.5 carried out a strategic diagnosis of the situation and proposed a new general and market segment positioning. This approach enabled the redefinition of a complete brand identity and new marketing opportunities.
- Strategic diagnosis
- Facilitation of a strategic reflection seminar
- Supporting the Management Board in its brand identity development process
- Recommendations for marketing and market segment expansion
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